We often hold discussions with our clients on the importance of establishing a brand for their companies. One of the immediate questions asked is, how do we get our name out to the public? Throughout the month of January, we are dedicated to providing methods and tips for incorporating effective marketing techniques for small businesses. This week will focus on company email addresses.
Question: If you are looking for a medical doctor to complete some form of medical procedure, which of these two emails would be more attractive and gain your interest more: firstname.lastname@example.org or email@example.com?
Similar thoughts are generated when potential customers are viewing your emails. Name@gmail.com, Name@yahoo.com, etc.… are primary designed personal use. It is critical for businesses to invest in their brand and show others that their brand is important and has value. Those who lack the professional look with professional domains, struggle to provide their value when looking for the big projects and business expansion.
Branding your emails with firstname.lastname@example.org will reinforce and add additional awareness of your company website to customers and potential customers. Your unique domain makes it easier for customers to search for your company on the website to gather desired details.